MADELINE Heilman at New York University once conducted an experiment in which she told volunteers about a manager. Some were told, “Subordinates have often described Andrea as someone who is tough yet outgoing and personable. She is known to reward individual contributions and has worked hard to maximise employees’ creativity.”
Other volunteers were told, “Subordinates have often described James as someone who is tough yet outgoing and personable. He is known to reward individual contributions and has worked hard to maximise employees’ creativity.”

The only difference between what the groups were told was that some people thought they were hearing about a leader named Andrea while others thought they were hearing about a leader named James. Heilman asked her volunteers to estimate how likeable Andrea and James were as people. Three-quarters thought James was more likeable than Andrea.